A new world?: Social media protest against Nestle may have longstanding ramifications

Jeremy Hance over at MongaBay.com wrote what I consider one of the most insightful posts on the whole Nestle situation, and did so impressively early on.  Instead of focusing on what Nestle might have done better, he quickly grasped the real impact of the story which was how this would impact the nature of activist communications and campaigns.

Read article here: http://news.mongabay.com/2010/0320-hance_socialmedia.html

You can see rough breakdown of the Nestle / Greenpeace Timeline here

Blog post by Jeremiah Owyang here 

 

Matt Ridings - @techguerilla 

Posted on Tuesday, Mar 23, 2010 by