Hey, Mr Businessman. I Have Something For You
We have a new series of community programs in St. Louis that are catching on like wildfire. Within just the last couple of years they have grown to over 200,000 people actively participating just here in little ole St. Louis and still growing. The great thing about these programs is that they occur everyday, there's always one going on somewhere and on just about any topic you can imagine. What's funny is that very few businesses in town seem to realize it. That's a pretty huge opportunity huh? I know right, how could something that big slip under your nose? Don't worry about it, that's what I'm here for.
What would you pay to sponsor these community programs? Would you want your salesmen to start attending so that they could establish relationships? Would you want your marketers to attend and develop materials and content to distribute? Would you collect as much information (business cards, etc.) from the attendees so that you were better able to target their needs? Would you consider that a valuable expenditure of your time? How many conferences and events do you fly to every year for the sole purpose of forging new relationships with prospective customers? How many business cards did you collect? How many conversations did you have? How many were you able to actively nurture and provide value to every day?
So why, if I change the name from "Community Programs" to "Twitter", do you make a face like you just shoved a lemon in your mouth by mistake? Perspective is a funny thing isn't it? I look forward to seeing you at the 'community programs'.
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