About Me
Matt is Co-Founder and CEO of SideraWorks, a Social Business consultancy with Amber Naslund which you can find more information on here: http://www.sideraworks.com/
Matt Ridings is a business strategist and speaker who has worked in digital on both the agency and enterprise side since 1994. He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark. He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy. He has been an independent consultant for Xplane, a Dachis company and advisor to multiple startups and venture capital firms.
This blog is used for random snippets of thought typically more personal in nature. For more formalized social business posts head on over to the SideraWorks Blog. In addition he frequently writes for sites such as The BrainYard over at Information Week, Social Business News, Social Fresh, Brass Tack Thinking, Convince and Convert, and Social Media Today
For background please see the LinkedIn page
You can find Matt on twitter at @techguerilla or Google+
