Social Media Enterprise Context
Due to my last post I've been fielding a lot of questions on what a true Social Media Enterprise is. I have a long presentation which also touches on that topic so I've ripped out one of the slides to try and provide some context. I'm not sure if it will display here on this Posterous based site or not so I've also provided a SlideShare link to it here: Social Media Enterprise Context . There are notes there as well which should give a brief explanation of the visual.
SLIDE NOTES:
*Please note that the visual does not, and is not meant to identify all areas that are contained within each grouping.When first discussing the Social Enterprise there is a great deal of confusion of exactly what I mean. This slide is taken from one of my decks that attempts to clarify that. This particular one was meant to demonstrate how large and inclusive an impact social has on the truly integrated Social Enterprise and to explain how it is differentiated from SCRM. Most efforts to date in organizations tend to center around just one or two of the various silos (Marketing and Customer Service for example) and the activities take place in isolation from one another. Social CRM then attempts to integrate the various customer touch points into a single dataset of leverageable information. The Social Enterprise collects *all* of the “social impact zones” under a single strategic framework and toolset, which extends far beyond SCRM and the multitude of silos.*This slide does not, and is not intended to represent all possible variants in each container, additionally there are extensive workflows and groupings interconnecting the social impact zones that at times merge silo functions into new arrangements that did not exist before (a simple common example might be the merging of various social Customer Service functions under the auspices of Marketing).
Cheers,
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