Social Media Society snippets

At a clients recently I did a funny bit on 'Social Media Society" using their whiteboard.  They have one of those 'smart boards' where they can capture what is taking place and sent me a few of the snapshots.  Thought you might get a kick out of a few of them, although without context they may not be easy to understand.  I'll try and get around to giving writing up some context for them at some point. {added notes below}

 

Slide 1: This was demonstrating how much of an asshole you are willing to put up with in relation to how much influence they have.  As you can see at some point no amount of influence will overcome it and it drops precipitously

Slide 2: Had little to do with the sketch other than showing how very few influencers in social media were actually known for the tangible work they've produced.  The numbers are meaningless.

Slide 3: Was a discussion on how social media likes to jump on the bandwagon of other peoples misery.  Particularly the larger the corporation or when a "social media expert" falls from grace

Slide 4: Discussion of how independent social media consultants tend to oversimplify or 'dumb down' engaging in social media, or how they will take a single perspective (marketing, customer service, branding,etc.) and present their view of social media usage as being holistic.

Slide 5: Was the opposite end of the spectrum.  Large digital consultancies selling to enterprises who actually do get the complexity, but fail to simplify the story

Slide 6: Discussion of social media conferences that at this early stage of the game tend to be preaching to the choir with fluffy messages geared to small business.

Slide 7: Discussion of how there really aren't any social media conferences geared specifically to the enterprise space because noone has really put together holistic solutions in a demonstrable way.  i.e. It's really, really complicated so let's focus on the easier stuff like small business.

Slide 8: Was a in your face (this was an enterprise audience) discussion of the age-old political spectrum in enterprises and how they are still shooting themselves in the foot with ownership grabs

Slide 9: I believe this was during dialog on how you can't just setup accounts in social media, if you're going to be there you have to *be* there else you can do more harm than good

 

Posted on Wednesday, Aug 4, 2010 by