The Trade-offs Between SCRM And Privacy
There have been a few recent articles like this one in the Washington Post about how companies are gathering relevant data off the internet to combine with their in-house customer databases. In the social world this is one of the attributes of Social Customer Relationship Management (SCRM), which is an emerging but important movement within the social media community.
Given all of the hullabaloo going on regarding privacy right now (Facebook) I'd like to hear from you about where you think the lines should be drawn when it comes to SCRM. Where is the line drawn in YOUR mind when it comes to collecting data on the web? There is no right answer to this question by the way (other than crossing a LEGAL line, but that's another topic), it's subjective. Please feel free to address these scenarios in the comments, but I would very much appreciate it if you took 30 seconds and filled out the related survey questions using the link below. The survey is anonymous, but there is a optional field for your twitter handle if you want to give it.
Matt Ridings - @techguerilla
1 Comment
Putting aside employer concerns, this is really the next biggest topic regarding our personal information.
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