Top 10 Social Learnings Of 2010
Looking back over my writings in 2010 here are a few of the things that stood out to me. Note that these are not focused on a particular practice (marketing for example) but rather as a view towards social business in general with a leaning towards large enterprises. I actually hate "Top x" lists where 'how-to' information is provided, but these are generic enough that I'll succumb.
I may attempt to either put a large single blog post together with some explanation to provide clarity for each item, or a post per item. That may take place as guest posts elsewhere if there is interest, but I'll leave a pointer from here if so. Let me know your own thoughts in the comments.
Social Learnings Of 2010.- Transparency Of Intent = Authenticity
- The Big Bang Of Social adoption will necessarily segment into The Big Contraction of micro groups
- Monitoring and Collection tools must evolve basic insight capabilities to realize their true value
- Context is critical to evolution of social thought
- The bottom-up grassroots of social adoption must evolve to top-down strategic implementation
- Leveraging social concepts for internal collaboration breeds value equal to external efforts
- Advocacy is the only way to truly scale social media customer service and most effective way to market
- Culture shift, and its associated change management efforts are paramount
- The less sexy technologies facilitating cross-integration and connectivity become primary in social tool evolution (API, Middleware)
- Education in concepts, training in tools, and staffing in expertise becomes critically important to successful business adoption
Cheers,
Matt Ridings - @techguerilla
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